The first 30 seconds decide whether anyone is still listening.
Get a free 4-page cheat sheet with 7 proven ways to open a pitch, presentation, or sales meeting — plus a 60-second rule for picking the right one. You’ll also be first in line for the book when it launches.
No spam. One email per week, max. Unsubscribe any time.
What’s inside the cheat sheet
Four pages. No fluff. Designed to be useful before your next meeting.
7 proven openers
Each with a real example, why it works, and exactly when to use it.
The 60-second decision rule
A simple table for picking the right opener based on who you’re presenting to.
3 openings to never use again
The standard openings that train your audience to stop listening — and what to say instead.
Weekly before/after rewrites
After you sign up, one short email per week with a real opening rewritten from weak to strong.
Who this is for
Anyone who needs to persuade in the first two minutes of a conversation.
About the author
Hi, I’m Martijn Lopes Cardozo. I help professionals start pitches and presentations with stronger opening lines, clearer structure, and more confidence.
I’ve spent years watching smart people lose meetings in the first 30 seconds — and I’m collecting the patterns that consistently turn that around into a short, practical book. This cheat sheet is the first seven.
Frequently asked
Is the cheat sheet really free?
Yes. You give me your email, I send you the PDF immediately. No payment, no upsell on the next page.
What happens after I sign up?
You’ll get the cheat sheet PDF straight away, plus one short email per week with a real before/after rewrite of a weak opening. When the book launches, you’ll be first to know — usually with an early-reader discount.
Will you spam me or sell my email?
No. One email per week maximum, and I never share the list. You can unsubscribe in one click at the bottom of any email.
When is the book coming out?
Currently in the final-draft stage. Expected launch within the next 60–90 days. Subscribers get the launch announcement (and any pre-launch discount) before anyone else.
Is this useful if I already present often?
Probably more useful. Most experienced presenters have built up reliable middle and closing patterns — but still open with “Today I’m going to talk about…”. The cheat sheet is specifically about the opening 30 seconds.